By Mahek Fatima

If you are planning to expand and promote your business, Facebook could be an ideal place, but before starting to use it, make sure to understand the dos and don’ts of Facebook marketing. Facebook is the biggest social network right now, it not only connects people from all over the world but also plays an important role to promote selling brands. It also helps to reach our targeted audience or customers as Facebook started giving businesses to pay and boost option of a post or a page. But it has some dos and don’ts that everyone needs to know. 

Writing content, developing, and creating a creative post and page seems like basic things to start but some common mistakes can put a big impact on the product we are working on. So it’s important to understand certain points before advertising any brand. 

Dos and Don’ts of Facebook Marketing for Businesses    

 List of dos of Facebook Marketing

1 – Do Share a Variety of Posts

Images, videos, status updates, or shared posts from other groups or pages related to your niche help to build a strong platform. More posts equal more engagement from the followers. A variety of content does help to boost page performance. Look for news, trends, and relevant hashtags to incorporate into the post’s content. Ensure the post’s content aligns with your overall content strategy.

2 – Do Targeted Advertising

You can’t ignore the tool Facebook provides for advertising. It has the ability to target a specific audience, it conveys your message loud and clear from which you can reach a larger group of people than just the people who follow you. Targeted marketing campaigns make sure the money you have  invested in promoting the brand is reaching targeted costumers 

Therefore research your target audience before you begin building your Facebook ad campaign. What are their interests? What are their online habits? Understanding your audience allows you to develop effective ad campaigns relevant to your end consumer without wasting money on those less likely to spend with you.

3 – Do Interact with Your Audience

Start by engaging your customers, speak to them ask for their suggestions and things which need improvement. If negative comments happen, address them. Listen to your customer’s complain and try to resolve the problem, this shows a customer that you are willing to go the extra mile. Also when you set up a Facebook page include your easy Web address, which you can include in marketing materials like your business cards and brochures for easy excess.

4 – Set up a Shop on Facebook

The “Sell on Facebook” feature means you can connect with the shop—and sell to them—without having them ever leave the social networking site. And when you use the big commerce SocialShop application, you can create a fully functional shop that pulls products and categories from your existing BigCommerce online shop, making inventory management a non-issue.

List of Don’ts of Facebook Marketing

1 – Don’t Ignore Numbers

There are many online tools for tracking engagement on your Facebook. The bottom left corner of each post will show you how many people the post has reached, and you can also track posts for the number of comments, likes, and shares. It’s important to pay attention that which type of posts generates the most activity so you can focus on the future and how to continue the marketing.

2 – Don’t Be Personal 

It’s important to the audience to know who you are and what is working for you, what you do, and how your brand will be off for them. But don’t provide your personal information. 

3 – Don’t Spend on Ads that You Can’t Afford

Once you’ve grown your audience to the point that you can create custom lists, seek a lookalike audience and start retargeting, you’ll start to see the biggest returns. Don’t spend on Facebook ads if it’s not needed. The advantage of Facebook marketing is that you’re in complete control of what you spend. It’s possible to run a successful campaign without a large marketing budget.

4 – Don’t Post too Much

Think of Facebook as a community space—if you overload your follower’s feeds, they will un-like your page or block your posts. On the other hand, not posting frequently enough won’t engage your audience. Post at least once or twice a week to encourage interest.

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