By Sunniyah Tariq
It is impossible to manage a world without email. As per Statista research, there will be an estimated 4.3 billion global email users by 2023. Email marketing is a growing business. It is quite effective and gaining popularity over the years. Your clients are just an email away to send all the product information, promotions, and all relevant information. Future email marketing will be more personalized with various new features and attractions. Hence, I believe, Email Marketing‘s future is promising and favorable.
Let me give you the best five predictions of Email Marketing:-
1- Machine learning, artificial learning, and Cloud-based Technology will be the future of Email Marketing. AI will automate and improve many aspects of email planning and management. It will reduce the time to speed up the work of that used to be time-consuming earlier.
2- It will save our time an easy and quick way to read emails on smartphones. Email Marketing Methods that make messages work more like a website and are easily accessible on mobile phones.
3- Simple and Minimalist email templates and layouts will make the email pleasant and easy to read to your clients. It would be easier for the reader to skim entire product details in one go, Emails with animation, editable tabs, and photographs with interesting details can bring a big difference and add value to your marketing strategies.
4- Email automation and personalization will be a good way to interact with your customers in a more organized manner. Marketers can keep good interaction with their clients by sending automated responses, surveys, polls, product reviews, and new launch details to their clients. It will allow marketers to keep a strong relationship with customers which will increase engagement and traffic.
5- Email Marketing will help marketers in several ways without losing anything. Marketers can create databases as per their specifications for their customers to serve them better. That data can be useful to keep their clients updated with new market trends.
Hopefully, in view of the above, Email Marketing will be successful with more powerful tools and amazing additions. It will be effective and attractive to build a strong relationship with clients.